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Wild Wood AU

UX Design

UI Design

Elementor

WooCommerce

About the project

Redesigned and rebuilt the Wild Wood ecommerce website with optimized UX/UI, faster performance, streamlined user flow, and improved product page engagement using Elementor.

Challenges

➤ Client Brief

Jonathan, the founder of Wild Wood, approached me to significantly enhance the user experience, visual design, and ecommerce efficiency of his website. The site needed a modern, conversion-focused redesign — along with a strategic UI improvement plan that would boost engagement and mobile performance. Key goals included:

Redesigning the entire website for a stronger ecommerce experience
Designing high-converting landing and product pages
Creating a unified visual identity using a reusable style guide
Optimizing mobile responsiveness and user journey flow
Making CTA buttons prominent and actionable
Migrating from a custom-coded theme to a lightweight, scalable platform

Solutions

➤ My Approach & Steps Taken

UX/UI Redesign in Figma
- Audited the entire Wild Wood site to identify UX issues and UI inconsistencies
- Created a full visual redesign in Figma tailored to ecommerce best practices
- Ensured CTA buttons were placed above the fold for immediate engagement
- Designed a smoother mobile-first layout, increasing usability across all devices
Style Guide & Brand System
- Developed a consistent style guide (colors, typography, buttons, UI elements)
- Presented the design system to Jonathan for feedback and approval
- Ensured all redesigned components aligned with brand identity and user intent
Full Website Implementation
- Migrated the old custom-coded theme to Hello Elementor + Elementor Pro
- Rebuilt the entire site using native WordPress/WooCommerce features
- Removed all unnecessary plugins for faster load times and better security
- Recreated all custom functionalities using Elementor’s native tools and hooks
- Integrated ecommerce components natively for seamless backend management
Landing Page & Product Page Optimization
- Revamped the product detail pages with visual hierarchy and CTA focus
- Displayed key information like pricing, short descriptions, and actions early on
- Designed landing pages with simplified funnels to reduce drop-offs
- Optimized checkout flow to reduce cart abandonment and friction
Performance & Mobile Optimization
- Improved page loading speed by using a lightweight theme and optimizing assets
- Ensured all pages passed mobile-friendly tests and loaded quickly on all devices
- Implemented responsive behavior to ensure smooth transitions and layout