Fit with Vic

➤ My Approach

1. Strategy & Planning
   • Conducted a full discovery session to understand the client’s brand, audience, and future business goals.
   • Planned the site architecture to support current needs (coaching + e-commerce) and future expansions (mobile app, new content).
2. UI/UX Design in Figma
   • Designed a bold and energetic interface using Figma, with a strong focus on vibrant, sporty colors, motivational typography, and clean layout blocks.
   • Prioritized user journey — from learning about coaching to easily purchasing ebooks.
   • Ensured that the visual identity reflected movement, energy, and trust.
3. WordPress Development
   • Built the website from scratch using WordPress, Elementor Pro, and the lightweight Hello Elementor theme.
   • The Hello theme was chosen specifically for its:
   • Lightweight structure for faster loading times.
   • Full compatibility with Elementor Pro, ensuring pixel-perfect design.
   • Clean codebase, helping with SEO and future maintenance.
4. WooCommerce Integration
   • Set up a seamless WooCommerce shop to sell digital ebooks.
   • Configured a secure and frictionless checkout experience.
   • Ensured all products could be easily managed and updated by the client.
5. Mobile Optimization & Scalability
   • Delivered a fully responsive layout across all devices.
   • Optimized performance using caching and image compression techniques.
   • Structured the backend to allow easy content additions as the business grows (e.g., adding new courses or app integrations later).

➤ Key Results

• 🚀 Fully functional and scalable website launched successfully.
• 🎯 High-conversion landing page with e-commerce integration.
• 📱 100% mobile-optimized and lightweight, ensuring fast load times and excellent UX.
• 🔥 Visually engaging design aligned with the fitness brand’s goals.
• ⭐ Client left a 5-star review and expressed high satisfaction with both the design and functionality.