Have Patience

TEPSA – Transit Holding

  • Product UI/UX Design
  • Product Strategy
  • Design System
case study
About The Project

TEPSA is a versatile commercial holding offering a wide range of services, from transit and transportation to the gas and oil industry. We specialize in international transportation and are proud to be one of the largest commercial transportation companies. With numerous branches spanning 10 countries and goods transit to over 30 countries, we have built a reputation for excellence over the past 30 years. Our team of experienced professionals, from senior managers to dedicated workers, serves a satisfied clientele of 300 permanent customers.


Designing a user-friendly experience and interface for TEPSA Transit Holdings was a challenging task due to the broad spectrum of activities within the company. With operations spanning gas, petrochemicals, transportation, and construction, striking the right balance posed a significant challenge.


To tackle the complex nature of TEPSA Transit Holdings, I initiated a comprehensive needs assessment. Given the diverse range of activities, this task required extensive guidance and multiple meetings with the top marketing managers. Ultimately, I successfully completed the needs assessment, focusing on delivering an appealing design and high-quality visuals for the company.


Beginning with wireframing, my primary focus was on mapping out user flows and obtaining feedback from customers regarding the initial drafts. With the aid of customer personas and data analysis, I refined the user flow, ensuring a seamless experience.


A crucial requirement was to provide users with easy access to the company’s various systems from the main page. Additionally, I designed dedicated landing pages for each service, aligning with their specific goals through discussions with the sub-companies within the holding.


For the user experience and design, I adopted a color scheme featuring a mix of black and yellow, complemented by a neutral white color. Upon entering the main page, users are greeted with a compelling composite image showcasing our core activities in transportation and the oil and gas industry, effectively conveying our company’s essence.


In the next phase, I presented the holding’s services in a prioritized and visually clear manner. This allows users to effortlessly navigate to their desired landing pages, ensuring a smooth and intuitive browsing experience.



Desktop Landing

Mobile Landing