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Wilson Diamonds

Landing UI Design

eCommerce Dev

PHP

WordPress

About the project

Developed a fully customized, high-performance WooCommerce store for a 50-year-old luxury jeweler, blending elegant design with advanced functionality to support online sales, user experience, and long-term growth.

Challenges

➤ Project Overview

Wilson Diamonds, a prestigious jewelry store based in Provo, Utah, with over five decades of legacy, decided to take a bold step into the world of e-commerce. Their goal: build a modern, high-performance WooCommerce store that reflects their luxury brand and drives online sales—without losing the elegance and heritage they’re known for.

As their dedicated WordPress/WooCommerce developer, I was brought on board to lead this digital transformation from the ground up.

➤ My Role & Responsibilities:

Planned and built a fully customized WooCommerce storefront aligned with the client’s branding and audience.
Developed advanced product variation systems for diamond rings and fine jewelry items.
Created a responsive, mobile-first UI/UX with a clean, elegant layout.
Integrated secure payment gateways and optimized the checkout process for high-ticket items.
Ensured fast load speeds, SEO readiness, and cross-device compatibility.
Provided continuous support and improvements post-launch.

Solutions

➤ Process & Key Steps:

Discovery & Branding Alignment:  Worked closely with the Wilson Diamonds team to understand their vision, values, and customer expectations.
Custom WooCommerce Development:  Built tailored product templates, custom filters, and advanced shipping & tax rules suited for the jewelry industry.
Design & UX:  Used premium design techniques to match the elegance of their in-store experience with online aesthetics.
Performance Optimization:  Minified scripts, implemented caching, and optimized images to ensure fast page load and high Core Web Vitals scores.
Post-Launch Support:  Continued collaboration for updates, seasonal campaigns, and ongoing maintenance.

➤ Results & Impact:

Successful launch of Wilson Diamonds’ first-ever e-commerce store.
Seamless shopping experience for high-value items like diamond rings.
Improved engagement and time-on-site, reflecting strong UX decisions.
Ongoing collaboration with Wilson Diamonds on new features and updates.
5-star feedback received on Upwork for excellence in delivery, communication, and professionalism.