Have Patience


  • Web Design
  • Theme Development
  • WordPress
  • CX
case study
About The Project

EthicallyMAD is committed to transforming service industries such as movers, arborists, landscapers, plumbers, and accountants, among others. With their 'EfficiencyMax' methodology, they aim to optimize operations, financial management, lead generation, talent acquisition, and continuous support to propel businesses to their fullest potential.


EthicallyMAD approached me with the need for a bespoke landing page that could effectively funnel traffic from social media and other advertising channels. The challenge was to structure the page in a manner that not only engaged visitors but also provided comprehensive information aligned with EthicallyMAD’s brand identity. Additionally, website speed optimization was of utmost importance.


  1. Thorough Objective Analysis: I conducted in-depth discussions with EthicallyMAD’s marketing team to understand the precise objectives of the landing page.
  2. Content Collaboration: Working hand in hand with the marketing team, I curated compelling content tailored specifically to the landing page’s objectives and target audience.
  3. Sectional Strategy: I meticulously crafted a wireframe detailing the sequence and purpose of each section to maintain visitor interest and deliver essential information effectively.
  4. Design and Execution: Utilizing Figma, I designed a visually captivating landing page that seamlessly integrated with EthicallyMAD’s brand identity. The implementation was flawlessly executed using Elementor and WordPress.
  5. Optimization Focus: Attention was dedicated to optimizing the landing page for speed and responsiveness across all devices, ensuring an exceptional user experience.


➤ Results:

  1. Increased Engagement: The redesigned landing page saw a significant increase in visitor engagement, with users spending more time exploring the content and taking desired actions.
  2. Enhanced Conversion Rate: The streamlined layout and compelling content led to a boost in conversion rates, with a higher number of visitors converting into leads or customers.
  3. Positive User Feedback: Users praised the landing page’s aesthetics, user-friendliness, and the clarity of information presented, resulting in improved brand perception and credibility.
  4. Improved Search Rankings: The optimized landing page contributed to improved search engine rankings, enhancing EthicallyMAD’s online visibility and attracting more organic traffic.
  5. Client Satisfaction: EthicallyMAD expressed utmost satisfaction with the final outcome, citing the landing page’s effectiveness in achieving their objectives and surpassing their expectations.


➤ Conclusion:
Through a collaborative approach, meticulous planning, and a relentless focus on achieving EthicallyMAD’s goals, the redesigned landing page emerged as a resounding success. It not only addressed the initial challenges but also yielded tangible results, demonstrating my commitment to delivering exceptional solutions that drive business growth and success.



Desktop Landing

Mobile Landing