HealthBeetInc

➤ My Process:

1. Discovery & Audit
   • Reviewed the client’s product page and overall site structure.
   • Analyzed performance issues, plugin load, and UX weaknesses.
   • Proposed a scalable, clean, and conversion-focused redesign strategy.
2. Theme Migration & Cleanup
   • Migrated the entire site to the **Hello Elementor** theme for maximum speed and flexibility.
   • Removed redundant and bloated plugins to streamline performance and backend usability.
3. Product Page Redesign
   • Rebuilt the 1200 Calorie Meal Plan product page using **Elementor Pro**, focusing on:
   • Clear layout hierarchy
   • Strong call-to-action placement
   • Mobile-first design
   • Trust-building elements like reviews and guarantees
4. Conversion & UX Optimization
   • Improved information architecture for better readability and decision-making.
   • Integrated UX elements to guide users toward conversion with minimal friction.
   • Simplified the buying experience to boost checkout completion.
5. Performance Optimization
   • Minified CSS/JS files and reduced HTTP requests.
   • Enabled lazy loading and optimized image delivery.
   • Achieved a significant improvement in page speed across devices.

➤ Results:

• ⚡ Page Load Speed: Reduced from ~6 seconds to under 2 seconds
• 📉 Bounce Rate: Decreased significantly
• 📈 Conversion Rate: Increased by ~35% on the redesigned product page
• 💡 User Experience: Cleaner, modern layout aligned with brand
• 🧩 Maintainability: Entire site now easily manageable by the client—no need for Leadpages