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Magnifax – Industrial Hose

  • Product Strategy
  • Product UI/UX Design
  • Design System
case study
About The Project

Magnifax, established in 1992, is a leading distributor of industrial and hydraulic hoses and fittings. In 2014, we expanded our operations by establishing a branch in Toronto, Ontario, to better serve our customers in North America under the brand name PARAGON. Committed to our customers, we strive to provide durable hydraulic and industrial hoses sourced from trusted vendors worldwide.


Designing the website for Magnifax’s industrial business presented unique challenges. It required striking a balance between an aesthetically pleasing design and emphasizing the industrial aspects of the company. Overcoming this challenge involved blending colors and creating relevant sections.


Extensive meetings with Magnifax allowed for a comprehensive understanding of their business. This facilitated the accurate description of the company’s services and products, leading to a cohesive vision. User needs assessment enabled the creation of an exceptional user flow and wireframes.


The brand identity, consisting of black, white, and red colors, was enhanced by introducing contrasting neutral shades like gray. To align with the industry’s nature, the design incorporated sharp edges and a dark theme. The established user flow prioritized showcasing Magnifax’s products and services, with effective navigation and product collection ordering addressing customer requirements.



Desktop Landing

Mobile Landing