Designing the website for Magnifax’s industrial business presented unique challenges. It required striking a balance between an aesthetically pleasing design and emphasizing the industrial aspects of the company. Overcoming this challenge involved blending colors and creating relevant sections.
Extensive meetings with Magnifax allowed for a comprehensive understanding of their business. This facilitated the accurate description of the company’s services and products, leading to a cohesive vision. User needs assessment enabled the creation of an exceptional user flow and wireframes.
The brand identity, consisting of black, white, and red colors, was enhanced by introducing contrasting neutral shades like gray. To align with the industry’s nature, the design incorporated sharp edges and a dark theme. The established user flow prioritized showcasing Magnifax’s products and services, with effective navigation and product collection ordering addressing customer requirements.
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