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  • Product Strategy
  • Product UI/UX Design
  • Design System
case study
About The Project

TouristFa is a reputable US-based tour operator specializing in personalized small group tours to Europe since 2019. With a maximum capacity of 20 participants per tour, we prioritize individual interests, concerns, and questions to provide an exceptional travel experience. Our meticulously planned itineraries, extraordinary destinations, knowledgeable tour guides, and top-notch accommodations ensure an unforgettable journey.

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Initially, TouristFa primarily focused on showcasing tour information. However, following the website launch and subsequent advertising efforts, we identified the need to implement a tour booking system. Despite lacking coordination in our internal management system, it was imperative to establish a robust payment and reservation infrastructure to be unveiled in the near future.


To ensure visual consistency with our existing brand identity, we made subtle modifications to align the website with our established physical designs. Our goal was to make minimal changes while fulfilling the website’s objectives. Extensive evaluation of the previous designs allowed us to identify common elements that were incorporated into the website seamlessly.


Considering the current absence of tour reservations, we did not initially include this feature on the website. However, we anticipated its future necessity and designed the website using images from past clients’ experiences. This approach ensured an immersive user experience while preparing for the addition of the reservation feature.


The final website design boasts a distinctive visual appeal that instills trust and confidence in users. By utilizing contrasting colors, we achieved a modern aesthetic, showcasing our commitment to employing cutting-edge technologies for our users’ benefit.



Desktop Landing

Mobile Landing